Just as the Superbowl champions Seattle Seahawk’s motto goes, “What’s Next?” They’ve now made it to the top, they’re hands down the best team in the league, so what else is there? The motto states the mindset of a competitor that is never satisfied with accomplishing their goals, always raising the bar and always wanting to continue growing. Much like the mindset of a modern day digital marketing guru and a self proclaimed #growthhacker such as myself!
Also check out this Seahawks series by William Cornell. It is literally the best hawks video on the internet and you will cry.
You know Russell has been watching game film, shouldn’t you be?
The spring blog for Digital Marketing has certainly been one for the books. So what do I do now that the class is over and I have all this new digital marketing knowledge? Simple, I brag about what I know, raise the bar and start applying it in the real world! So let’s do a recap of this quarter’s topics in the form of a verbal highlight reel.
It all started out with Inbound Marketing. A marketer that can understand the benefits of Inbound Marketing and effectively do so at the business that they are at are going to be a very valuable asset to their company. It focuses on the fact that in order to effectively reach an audience, you have create meaningful quality material that your market is going to want to hear about. Not to just advertise to the masses, but to create a truly satisfying experience for fewer customers and let them tell people about your business. This is key for start-up businesses that are still looking to build their customer base. Budweiser, a well establish company has effectively created an advertisement with this commercial that they are hoping millions of people will think of their brand, and ultimately get that warm feeling inside.
“People don’t remember the pitch, they remember the experience.”
Going along with Inbound Marketing, is Search Engine Optimization (SEO). You may have the sexiest website on the internet, but if it isn’t searchable, nobody will ever know about it! The key is the process of using “Relevance” and “Importance” on your pages. SEO is creating quality content that is going to create traffic for your website. Some examples of ways to do this is through blogs, social media and using effective keywords. This will take time to build traffic and create a difference in your companies searchability, but it will happen!
We talked about Google+ and how it can benefit your business. Would you not agree that nobody loves Google, more than Google? That is the reason every business should have a Google+ account. This will allow you to blog, create contacts/followers and consistently post quality updates about your business. This will in turn create traffic and increase your SEO. We talked about methods of marketing such as A/B testing and Co-creation. A/B testing is great to further attract your customers when they are visiting your website. A/B testing allows you to have multiple variations of a webpage/website where you can monitor it to see which methods are working the best as far as bounce rates, conversion rates etc… A strategy that is common among businesses and was also effectively done in Obama’s presidential campaign.
Co-creation is the new dynamic that companies are using which allows the customer to have input on what they want and what the company should make. It’s not necessarily guaranteed that your idea to the company will automatically go into the company headquarters and begin production later that day, but to understand that the company hears you. Co-creation creates a producer/customer relationship by engaging customers directly in the production or distribution of value.
All of these methods play their own part in the Marketing processes of a business. Coding and SQL are some specific skills that many companies are now looking for their marketers to possess. Knowing those is what separates the ordinary from the extraordinary, just that little extra! These are just some of the skills and strategies that a young #growthhacker should be familiar with. The young marketers in today’s world will be in a constant mindset of “What’s Next?” The learning will never stop and they will need to continue learning in order to be useful assets to their employers and businesses.
Here’s a screenshot of my GoogleAnalytics certification & traffic for the blog.