Inbound Marketing
We’ve all seen the movies where there is a woman in the bar that every guy is head-over-heels for however, nobody stands a chance with her. No guy handsome or ugly, rich or poor is able to get more than her cold shoulder. This is what todays advertisements are like for the average person. On a daily basis, we are exposed to hundreds of advertisements that we automatically shrug off as if they were persistent bar creeps. So what’s the secret to actually getting through to a potential customer and not simply getting the cold shoulder? The secret is not by being very handsome or well dressed. Or the fact that you have a product that is actually useful. The secret is about having Inbound Marketing!
Inbound Marketing is the personalization of marketing a product, to a specific individual. This being compared to aiming for a wider audience. The goal is to make sure that the customer’s experience was as good, if not better than the actual product! You want to COMPLETELY SATISFY the customer, not just give them what they want. Completely satisfying the customer will then create the urge for the customer to talk highly of your product or company to others. Which ultimately makes that satisfied customer your most valuable and effective advertisement!
“People don’t remember the pitch, they remember the experience.”
When you have the right approach to something, it doesn’t matter what you look like or what product you are selling as long as the experience was positive and memorable! For smaller companies, this is crucial to their success and growth . Here’s an example of Budweiser successfully creating a good experience to a large audience.
According to Marketing platform Hubspot.com, there are 4 steps in the Inbound Marketing strategy
Obviously you need to create awareness in order to attract a potential customer. In todays technology driven world, the best ways to do that are through
- Blogs
- Social Networking
- Search Engine Optimization
When a visitor enjoys what they see and they have had a solid experience with the website or store, there’s a good chance they may want to buy the product. The end goal is to make the entire experience from stumbling upon this unfamiliar website or store all the way to buying the product, the easiest and most enjoyable time possible. This will then create the customer promoting step!
Hubspot.com has also created a couple new products to specifically help a businesses successfully execute the steps of Inbound Methodology. They have created a Content Optimization System that modifies your businesses website not only to the specific customer that is on your site, but by the device they are using as well! This personalizes the site and creates different experiences for the complete stranger, the potential lead and the returning customer. This customized focus on the customer will in turn create a more enjoyable experience on the webpage.
Another example of website customization is simply to continue updating the website with the newest information. My good friend Peter Rallis runs RallisReview.com a website that is so sexy, you’re palms will start sweating just thinking about it! It’s not a site that is selling any products, it’s a site that is essentially selling the “easy access” of all of the newest movie news and trailers. The viewers go to this website for the enjoyable experience of having all this information in a continuously updated website. The website promotes itself through satisfied viewers like myself!
Next time you’re looking to pickup a prospect, just use Inbound Marketing!
Stay social amigos!
Eltony1 